Aim for a size 0.

The aim for my project is to highlight the current social trend of body image obsession, and how this fixation on trying to reach unreal and unhealthy beauty standards can often lead to severe eating disorders.

The Face Of Paula Sola.

Paula Sola


Communicating ideas, concepts and even opinions through any kind of design and other visual arts, and using this to evoke a reaction in users is my main area of interest.

Find out more..

After studying Industrial Design at Valencia (Spain) I moved to London to broaden my design education experience. The reason was my interest in learning about many different creative disciplines such as product design, fashion, photography, illustration, advertising and graphic design… everything that means creation and communication... and where better than London?


Paula’s Exhibition Information.

My degree project explores how to convey ideas through products that make people reflect. Thus, it observes current social issues such as eating disorders, and analyses the dangers of the struggle to attain the 'perfect' body - a 'size 0'- as promoted in the media. This can lead to serious psychological and physical problems which are highlighted by the products.

  • The Products.
  • The Kits and Their Message.
  • The Stats.

The product range consists of take away kits that contain a tableware set: cutlery, plate and glass, inspired by the underlying behaviours of diet obsession, bulimia and anorexia.


The relationship between dining customs and eating disorders are visualized through confronting themes from the lifestyles of eating disorder sufferers and applying them to the form and function of the various products designed.

Diet Obsession Kit.  Forget the obsession with counting calories. Pills are not the way to lose  weight.

Anorexic Kit. Stop harming yourself by saying "no" to food.

Bulimic Kit. Why indulge in excessive eating when everything goes to waste?

Why have I chosen doing my project about this issue?

"35% of occasional dieters progress into pathological dieting."

"Based on media stereotypes, The "ideal" woman, is 5'5'', weighs 100 pounds and wears a size 5."

"Young girls are more afraid of becoming fat than getting cancer or losing their parents."